Administrator and User Manual

GrowthEngine AI Academy

GrowthEngine AI is a brand-first growth operating system. The app is designed to help a business move from a clear sales message into pages, blogs, funnels, leads, CRM follow-up, and analytics.

Brand -> Blueprint -> Variables -> Keywords -> Web Pages -> Blogs -> Funnels -> Leads -> CRM -> Email Follow-Up -> Revenue

Brand-To-Revenue Workflow

1. Create or select a brand. The active brand controls the records you see and the content the AI should use.
2. Write the brand blueprint. Define ideal customer, problem, outcome, trust, CTA, and hero type.
3. Add variables and categories. Store reusable values like %SERVICE%, %CITY%, %PHONE%, and service-area lists.
4. Add buyer-intent keywords. Focus on phrases that show commercial intent, not random traffic. The keyword engine can generate a buyer-intent set straight from this blueprint (service × city × service area × intent stage) — no external account needed. See the final step to connect Google Ads for real search-volume data.
5. Generate or edit pages. Every page should have a specific search intent and one main CTA.
6. Publish blogs and offers. Blogs support authority, internal linking, and lead capture.
7. Route leads into CRM. Forms, popups, and funnels should create usable lead records with deal value and next steps.
8. Follow up by email. Connect SMTP and configure sales campaigns for cold, warm, and hot leads.
9. Connect Google Ads for keyword data (advanced — final step). The blueprint engine works with zero setup. To pull real search volume + Google's own keyword ideas, connect the Google Ads API under Integrations — this needs a Google Ads developer token (apply & get approved, requires a Manager/MCC account), OAuth2 (client id/secret + refresh token), and the account customer ID. This is separate from the Google conversion-tracking integration (GA4 / Ads conversion / Search Console), which does not return keywords. Add it once Google approves the developer token; the engine has a provider seam ready for it.

Brand Blueprint

The brand blueprint is the source of truth for conversion. If the blueprint is weak, the pages will feel generic. If the blueprint is specific, the AI has better raw material.

Best-practice fields

• Ideal Customer: Name the buyer, their situation, and why they are searching now.
• Problem: Describe the pain in real language the customer would recognize.
• Outcome: Show the result they want after contacting the business.
• Trust: Use real proof: years in business, license, insurance, reviews, response process, certifications, or project examples.
• CTA: Use a specific next step like Call Now, Request Quote, Book Cleaning, Schedule Service, or Get Estimate.

GrowthAI Assistant — Talk To Set Up Your App

GrowthAI is the assistant built into the app (the chat box, and the full-screen Assistant). It is not a search box or a help desk that hands you a to-do list — it is an agent that sets the app up with you and does the work for you using the same tools you have. The single most important thing to understand: GrowthAI starts by having a conversation to capture your story, and everything it builds comes from that story.

How the onboarding conversation goes

When you open a new brand (or one with a thin blueprint) and say something as simple as “I want a website,” GrowthAI will not jump straight to building. It opens with something like: “Before I build anything, I want to get your story right — tell me about your business. What do you do, and who do you help?” From there it:

1. Asks one question at a time — never a wall of fields. It listens, then reflects back what it heard in your own words so you know it understood before moving on.
2. Captures the essentials through normal conversation: business type, business name, city / area served, your main service, who you serve, the problem you solve, the outcome customers feel, what makes you different (your origin and your story), and the one action you want visitors to take.
3. Saves as you go. The moment you tell it something it writes it into your brand blueprint — it does not wait until the end — so nothing is lost if you step away and come back later.
4. Remembers across sessions. Your story, preferences, and standing instructions are stored in the brand’s long-term memory. The next time you chat, it picks up exactly where you left off and will not re-ask what you already answered.

If you don’t know an answer, it helps

You are never expected to have perfect marketing wording ready. If you are unsure how to describe your ideal customer, your problem, or your tagline, just say so. GrowthAI will draft a strong, specific suggestion for you — based on your business type, city, and what you do — show it to you in plain language, and ask “does that sound like you?” You approve it, tweak it, or tell it to try again. It only fills fields you have left blank; it never overwrites something you told it.

The minimum-information rule (a quality guardrail)

To protect you from a weak result, GrowthAI cannot build a web page until your blueprint has the minimum information. The required fields are:

• Business type · Business name · City / primary area
• Primary service · Ideal customer
• The problem you solve · The outcome customers want
• Primary CTA (the one action — Call Now, Request Quote, Book Service…)

If you ask for a page before these exist, GrowthAI will tell you exactly what is still missing and finish the conversation to capture it (drafting anything you’re unsure of) before it builds. This is on purpose: with these eight in place, the page is generated from your real story — Hook, Problem, Outcome, Why You, How It Works, Proof, Urgency, and one clear CTA — instead of a recolored demo. Your pricing choice (show prices, hide prices and show a free-estimate block, or packages only) is honored too.

After your story is captured

Once the blueprint is strong, GrowthAI builds the page and confirms it with the real page so you can open it in the Web Page Editor. Then it offers the next steps in order, doing each one for you when you say go: buyer-intent keywords → additional service pages → blogs → smart funnels → email follow-up. You always keep full control — you can change the colors, style, copy, and layout in the editor at any time.

Build from a flagship design (not a blank page)

When GrowthAI builds your page it does not start from a blank layout. It picks the best-fit flagship demo template for your business (for a house-cleaning brand it picks the cleaning flagship, for a law firm the legal one, and so on), clones that polished design — hero, service cards, gallery, reviews, FAQ, quote form, footer — and pours your story into it. So your first draft already looks professionally designed. Ask it to “rebuild my page” or “make it look better” and it updates your existing page in place (it won’t create duplicates) and gives you the live link.

Change the colors, style, and voice — just ask, it gives you the choices

You don’t need to know any theme names or settings. Tell GrowthAI how you want it to feel — “warmer”, “more modern”, “bolder”, “cleaner” — and it will offer you simple, described choices and recommend one for your business, then apply it instantly to your live page. Three things it can change on command:

• Color tone — 8 curated palettes, each contrast-safe: Atelier Emerald (fresh green), Ocean Slate (cool blue-grey), Sunset Clay (warm terracotta), Forest Gold (deep green + gold), Crimson Ink (bold red on dark), Graphite Mono (sleek greyscale), Midnight Indigo (deep blue night), Royal Plum (rich purple).
• Design style — 10 full looks (fonts, shapes, spacing, mood): Modern, Luxury, Bold, Dark Tech, Playful, Classic, Warm Organic, Industrial, Image-Forward, Minimal.
• Voice / tone of the writing — Friendly, Professional, Authoritative, Warm, Bold, Playful, or Reassuring. Setting it also makes all future copy match that voice.

What to remember as a user

• Just talk to it. Tell it about your business in your own words. You don’t need to know the “fields.”
• It’s okay not to know. Ask it to suggest wording, colors, a style, or a voice — it offers you described choices and recommends one.
• It remembers you. Your story is saved to the brand and reused everywhere — pages, forms, blogs, email — so you only tell it once.
• It builds from a flagship design and updates your existing page (no duplicates), then gives you the live link.
• Edit anytime. Anything the assistant writes (blueprint, page, colors, style) is fully editable afterward in the app.

SEO Page Settings

Web Page Settings should never stay as template demo text. Slug, SEO title, meta description, and H1 should come from the active brand, keyword, city/state, service, and blueprint.

electrical-service-austin
house-cleaning-memphis

Electrical Service in Austin | Austin Electrical Services

Local SEO & Google Business Profile

This is the most misunderstood part of getting found locally, so read it before you spend a dollar on ads. A great web page does not, by itself, win “electrician near me” (or “[your service] near me”). Look at a real Google result for a “near me” search and you will see three things above the normal website links:

1. The Map Pack (the map + 3 businesses with stars, reviews, distance, hours, and a call button).
2. Sponsored ads (paid Google Ads).
3. Directories like Yelp, Angi, and BBB (“Top 10 Electricians in …”).

Step 1 — Claim & verify your Google Business Profile (the #1 lever)

1. Go to google.com/business and sign in with the business owner’s Google account.
2. Search for the business. If it exists, click Claim; if not, Add your business.
3. Choose the most specific primary category (e.g. “Electrician”, not “Contractor”). Add relevant secondary categories.
4. Verify the listing (postcard, phone, email, or video — Google picks the method). You cannot rank in the Map Pack until you’re verified.
5. Set a service area (the cities/zip codes you serve) if you go to customers, or a physical address if they come to you. Don’t do both unless you truly have a storefront.

Step 2 — Make NAP identical everywhere

NAP = Name, Address, Phone. Google trusts a business it sees described consistently across the web. Your NAP on the Google Business Profile, your GrowthEngine page footer, and every directory must match character for character (same suite format, same phone format).

• In GrowthEngine, set %PHONE%, %EMAIL%, address, and %CITY%/%SERVICE_AREA% in the brand blueprint — the page footer and the LocalBusiness schema use them automatically.
• Use the same business name you verified on Google. Don’t add keywords to the name (“Bob’s Electric Cheap Fast Phoenix”) — that violates Google’s guidelines and can get you suspended.

Step 3 — Get reviews (this moves the Map Pack the most)

• Ask every happy customer for a Google review the day the job is done. Volume + recency + rating all matter.
• Get your Google review link from the profile (“Ask for reviews”) and text/email it right after service. Put it in your email follow-up sequences too.
• Reply to every review, good or bad. A calm, helpful reply to a bad review builds more trust than a wall of 5 stars.
• Aim to consistently out-review the other businesses showing in your Map Pack for your main keywords.

Step 4 — Fill the profile out completely

• Services — list each service (matches your keywords: emergency repair, panel upgrade, EV charger install…).
• Photos — real photos of the team, trucks, and finished work. Profiles with photos get far more clicks and calls.
• Hours (including holiday hours) and “24/7” if you offer emergency service — that emergency signal is what the top “near me” ads lead with.
• Google Posts — short updates/offers every week or two keep the profile active.
• Q&A — seed and answer the common questions buyers ask.

Step 5 — Build citations & get on the directories that already rank

Those Yelp / Angi / BBB “Top 10” pages rank for your keywords whether you like it or not — so be on them. Each listing is also a citation (a NAP mention) that reinforces your local trust.

• Create/claim profiles on Yelp, Angi, Better Business Bureau, Bing Places, Apple Maps, Facebook, plus your trade-specific directories.
• Use the exact same NAP on every one. Inconsistent addresses/phones are the most common reason local rankings stall.

How GrowthEngine supports the off-page work

• Every page emits LocalBusiness structured data (name, phone, area served, hours, aggregate rating) + a Service Area section — the on-page signals Google reads to corroborate your profile.
• The keyword engine tags each keyword’s Target so you spend effort correctly: build pages for Organic keywords, point Near-me keywords at the GBP work above, and get listed for Directory keywords.
• Put your Google review link into your email follow-up sequences so review requests go out automatically.

Local SEO launch checklist

1. Google Business Profile claimed and verified.
2. Correct primary category + service area/address set.
3. NAP identical on GBP, the GrowthEngine page footer, and all directories.
4. Services, photos, hours, and a first Google Post added.
5. A review request process is running (link in follow-up emails).
6. Listed on Yelp, Angi, BBB, Bing Places, Apple Maps.
7. Your “[service] [city]” pages are published in GrowthEngine to back it all up.

White-Label Domain Setup

White-label domains let a customer use their own domain while GrowthEngine serves the site. In most cases, the user does not change nameservers. They add an A record at the company where their domain is managed.

What to tell the user

1. Log in to your domain registrar.
2. Open DNS, Manage DNS, Zone Editor, or Records.
3. Add or edit an A record.
4. Point the host to the GrowthEngine server IP.
5. Wait for DNS to update.
6. Return to GrowthEngine and click Check DNS.
7. After DNS connects, enable HTTPS.

Type: A
Host: @
Value: 3.18.108.70

Type: A
Host: www
Value: 3.18.108.70

Type: A
Host: offers
Value: 3.18.108.70

Root Path

Use / for almost every white-label domain. That means the whole domain opens the GrowthEngine site. Use a custom path only when the domain should serve GrowthEngine under a folder like /campaign.

Email Delivery

Lead forms are only launch-ready when email delivery is configured and tested. SMTP is the most common setup.

Google, Meta, and LinkedIn

Ad and analytics integrations should guide the user through setup instead of asking for mysterious IDs with no context.

Launch standard

• Tracking ID is saved.
• Domain is verified where the ad platform requires it.
• Test event or pageview appears in the platform.
• Lead conversion is configured before ads start spending.

Smart Funnels

Smart Funnels are GrowthEngine's routing system. They connect buyer-intent keywords, brand variables, landing pages, CTAs, forms, popups, CRM records, and email sequences into one measurable sales path.

Search intent -> Matching page -> CTA/Form/Popup -> Lead -> CRM stage -> Email sequence -> Deal value -> Follow-up

Why Smart Funnels matter

A normal website waits for the visitor to figure everything out. A Smart Funnel guides the visitor based on intent. Someone searching for emergency service, pricing, commercial work, or a specific local service area should not receive the same message, same CTA, same form, and same follow-up.

• Keyword match: The visitor arrives through a service, city, or problem keyword.
• Landing page: The page matches the service and gives one clear action.
• Form or popup: The offer captures the details sales needs to follow up.
• CRM record: The lead becomes an inbox item or deal with owner, value, probability, and next activity.
• Email follow-up: The right sequence continues the sales conversation without blasting every lead at once.

Common Smart Funnel examples

What the AI should do

• Create funnel rules from keywords, variables, page intent, service categories, and service-area categories.
• Recommend the best CTA and form for each visitor intent.
• Route higher-intent leads into hotter CRM stages with higher priority next steps.
• Assign the right email sequence based on the form type and buyer intent.
• Help users regenerate or improve funnel logic when campaigns are not converting.

Launch checklist for Smart Funnels

• Each funnel has a clear goal: call, quote, booking, consultation, download, or demo.
• The landing page matches one service and one search intent.
• The form asks for only the details needed to follow up well.
• The CRM stage, deal value, owner, and next activity are set.
• The email sequence is selected deliberately, not sent to everyone by default.
• Analytics can show visits, leads, conversion rate, and funnel performance.

CRM Pipeline

The CRM is where GrowthEngine turns form submissions into sales work. Leads should not sit as raw form entries. They should have a status, deal value, probability, next activity, notes, and the correct email sequence.

• Leads Inbox: Raw leads start here until someone confirms the need is real.
• New: A new deal needs fast response, usually a call or first email within minutes.
• Contacted: The first call, text, or email happened. The next task should be clear.
• Qualified: There is a real need, timing, and value. Send quote, booking path, or next-step request.
• Proposal: The buyer has enough information to decide. Follow up around scope, timing, and confidence.
• Won: Customer accepted the next step. Confirm details and move toward review/referral later.
• Lost: Log the reason so the campaign, form, page, or price path can improve.

High-Intent Email Sequences

GrowthEngine email follow-up should work like a service-business sales process distributed through useful emails. The app should use the active brand, form type, CTA, keyword, buyer problem, desired outcome, and trust proof so the message feels specific.

Recommended sequence types

45-day service-business cadence

Day 0: Confirmation + next step
Day 1: Problem clarity
Day 2: Service fit
Day 3: Proof + trust
Day 5: Preparation checklist
Day 7: Common objection
Day 10: Offer path
Day 14: Comparison
Day 18: FAQ answer
Day 22: Decision help
Day 27: Re-engagement
Day 33: Helpful resource
Day 39: Last helpful follow-up
Day 45: Breakup / future reminder

Rules for better copy

• Use %NAME%, %SERVICE%, %COMPANY%, %PHONE%, %EMAIL%, %CITY%, and brand variables.
• Write to the customer’s situation, not the company’s internal process.
• Use one CTA per email.
• Use real proof only. Do not invent reviews, licenses, awards, discounts, or guarantees.
• Separate popup sequences from classic forms and RFQ forms because the buyer intent is different.
• Use the CRM queue so emails go out when due instead of all at once.

Sources Used To Shape This Playbook

• Fluxe Digital Marketing: service-business sequences such as welcome, training, reminders, re-engagement, upsell, evangelist, nurture, onboarding, and transactional triggers.
• Mixmax: clear goals, value-first copy, concise emails, proof, CTAs, and multi-touch sequences.
• Cognism, Nimble, Sequenzy, and Panoramata: segmentation, CRM-based timing, onboarding value, personalization, and avoiding overly aggressive follow-up.

Page Conversion Framework

A strong page is a guided sales conversation. It should not read like internal notes about what the app is doing.

1. Hero: service, location, outcome, CTA.
2. Problem: describe the pain clearly.
3. Service path: show what the customer can choose.
4. Proof: reviews, trust badges, examples, process, certifications.
5. Offer: explain the value of acting now.
6. FAQ: answer pricing, timing, service area, next steps, and preparation.
7. Form: collect only what sales needs to follow up well.

Blog Engine

Blogs should build topical authority and create new lead capture paths. A blog post should use the same brand voice, footer, CTA, and form strategy as the main website.

Good blog topics

• Emergency service questions
• Cost and pricing explainers
• How to know when to call a professional
• Local service area guides
• Before hiring checklist
• Comparison and problem-solving guides

Launch Checklist

• Active brand selected and blueprint completed.
• Brand contact details, phone, email, logo, and address saved.
• Variables and keyword sets are not duplicated.
• Web Page Settings SEO generated from brand content.
• White-label DNS shows Connected.
• HTTPS is enabled.
• SMTP email test says Connected.
• Forms create leads and notify the business.
• CRM stages and deal values are configured.
• Google, Meta, or LinkedIn tracking is configured before paid campaigns start.